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Male, 35 years, born on 1 February 1991

Batumi, willing to relocate, prepared for business trips

Head of Digital Marketing - https://drive.google.com/file/d/1LtH06TeCSyVHY8UGtlZcJKKS-5x9ufl5

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment type: full time

Work experience 7 years 11 months

June 2022August 2023
1 year 3 months
AURA Devices

USA, auradevices.io/summer-special

Head of Digital Marketing
AURA Devises produce single product AURA Strap 2. The fitness tracker band for Apple Watch. Devise allow you to measure body composition and give you personal recommendations to achieve fitness goals. Duties: Create new landing pages and creatives Implement Server Tracking Solutions (CAPI) Stet up all standard events tracking for all advertising systems Create media plans and control advertising budget to reach KPI Manage work of Marketing, Design, and Developers departments Launch data driven campaigns - Google Ads, Facebook, LinkedIn, SnapChat, Pinterest, Reddit, Spotify, Tik-Tok. Create custom reports in GA. Solve issues quick Results: *The CR of landing pages increased from 0.5-1% to 2.5–8%. One of them is here: https://auradevices.io/summer-special *The CTR for creatives increased from 1-2% to more than 3% on Facebook and Instagram. *Sales volume increased from 10 to 80 orders per day.
September 2021May 2022
9 months

Moscow, geniusaudience.com/

Media, Marketing, Advertising, PR, Design, Production... Show more

Senior Performance Marketing Manager
Genius Group is Media Buying Agency with own SSP. The team size is more than 50 employees. Duties: - Launch social & performance advertising campaigns - Optimization of Performance advertising campaigns in DV360, Facebook & Instagram, MyTarget, VK, Tik-Tok, Reddit, Twitter; - Optimization of advertising campaigns to achieve KPI for CPA/CPI/CPL/CPC/CPM and ROI; - Writing texts for advertisements; - Interaction with designers to develop creatives; - Working with social media and analytics pixels, setting goals; - Compliance with established KPIs in terms of volume and quality; - Analysis of the target audience and the formation of requests - Planning placements and forecasting the volumes and results - Continuous monitoring and analytics using Google Analytics, Yandex Metrica, Weborama, Sizmek, and other analytics services and traffic quality verification; - Budgeting, cost planning and budget control, as well as uniform consumption and fulfillment of the volume of traffic spin-off and receipt of applications; - Build hypotheses, conduct A/B tests, adjust settings and optimize purchase prices; - Reporting within the framework of entrusted advertising campaigns and projects;
January 2021October 2021
10 months
Electra Bicycle Company

Moscow, electrabike.ru

Digital Marketing Director
Electra Bicycle Company was founded in Leucadia, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles, and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts Duties: Create new website (UX& UI) Create Marketing Strategy & Media Plan Set up all standard events tracking Implement strategy to achieve hive DRR - 30% Create custom reports Manage advertising on: Facebook Ads Google Ads (Search, Display, Shopping Campaigns, Video, Smart Campaigns & Dynamic Retention Campaigns) Yandex (Search, Display, Dynamic Ads) Tik-Tok Ads.
February 2020December 2020
11 months
Electra Bicycle Company

Moscow, www.electrabike.ru

Digital Marketing Manager (E-commerce)
During the time of my work in ELECTRA, we made twice more sales in general, and 5 times more sales from my Digital Advertising Campaigns in comparison with last year. Duties: Paid Search Campaigns (Google Ads, Yandex Direct) Display Ads (Google Ads, YD, MT) Video Ads (YouTube) Social Media Commercial Campaigns (FB, IG) Retargeting Campaigns (GA, YD, MT) Google My Business & YS Administration Set Up GTM, GA, Google ClientID, Microdata, Merchant Centre Facebook Catalog. Dynamic Retargeting & Merchant Campaigns Skills: Dynamic Retargeting Shopping Campaigns Setting Conversions through GTM Results: - X3 Sales Grow in comparison with the same month.
March 2019January 2020
11 months

Moscow, www.twiga.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Performance Marketing Manager
DIGITAL PERFORMANCE department of TWIGA CG provides comprehensive services in the field of digital promotion: SMM, network reputation management, CRM and BI design and management. Duties: Create & Optimize Advertising Campaigns Analyze marketing audience and opportunities Create a Marketing Strategy and Marketing Plans Cooperating with artists and freelancers Preparing monthly Reports with Screens & Diagrams Skills: - Search Ads (Google Ads, Yandex Direct) - Double Click: TrueView & RTB - Business Manager Facebook - Google Ads Display Network - Yandex Direct Display Network - MyTarget - VK ads and Market Platform. - Video Campaigns on Youtube (In-Stream, Discovery, MustHead) Results: - Generation of more than 1000 leads daily on Facebook for glo sales department - All Campaigns which I’ve launch up were paid by Advertisers. - The monthly revenue of Advertising campaigns was more than 5 000 000 RUB
September 2018November 2018
3 months
Klooway Technologies

Moscow, klooway.com

Deputy Head of Digital Marketing
Klooway is the unique investment platform which gives you the analytics to invest in the digital economy. We develop an information platform for investment both in leading digital companies in the world and in real sector projects, in order to maximize the return on investment in crypto assets for each participant. Duties: - Lead the development and execution of the business area strategy, the regional strategies, and the corporate marketing strategy - Overall responsibility for all marketing campaigns, execution and product launches - Work cross-functionally across the organization to ensure marketing supports the overall business objectives - Articulate technical content into meaningful customer messaging and adapt content to different target customers - Execute tactics through traditional and digital channels including web, email, social, trade show, telemarketing, webinar, and publications - Maintain a deep understanding of your target market vertical and key personas through VoC (voice of customer) Skills: - Content Creation - Community Grow - Farming FB Accounts - Cloaking Results: - Generation of more than 500 leads daily with LinkedIn & Facebook
July 2018September 2018
3 months
Fund Platform

Moscow, fundplatform.io

Marketing Director
Fund Platform is a platform for building trade and investment crypto funds at the decentralized, convenient and secure service. Fund Platform acts as a platform where traders in private offices create funds in a few minutes, users invest without worrying that they will disappear at one moment - the responsibility for safety of the funds lies on the Fund Platform service. Fund Platform helps to create funds without pouring huge amounts of money into marketing and creating website. And for ordinary users F.P. provides a simple tool for investing money in cryptocurrency. Fund Platform users will exchange tokens of all project exchanges for any cryptocurrency using FUND token. Duties: - Development and implementation of marketing strategy operational marketing planning (promotion channels, SEO, events, including the calculation of the effectiveness of advertising campaigns); - Aggressive promotion of the company's products and services in the cryptocurrency market; - Creation and promotion of accounts in LinkedIn Instagram, Telegram; - Collaborating with rewriters, designers. - Creating Marketing Campanes; - Analysis and management of advertising companies. - SMM Managment. - Marketing sales support; - The launch of in-house Affiliate Network.
June 2018July 2018
2 months
ZANGLL

Moscow, zangll.io

Digital Marketing Manager
Duties: Partnerships Development. MVP & Tokenomics Development. Digital Content Planning & Development (Video, Stickers, GIF, Photo, Text, Articles) Strategic & Media Planning: WP Web SEO, Blogs, Listing Articles, BOUNTY In-House Media, Affiliate Program, E-mail Marketing, YouTube Influencers, Community Managment.
March 2018June 2018
4 months
Adara.io

Moscow, adara.io

Marketing Manager & Community Grow Manager
Adara.io is a new crypto trading ecosystem with an AI-powered investment algorithm. Occupation - Marketing Manager & Community Grow Manager Key Responsibilities: - Creating FB Accounts & Launching Ads Campaigns - Strategic Planning of Youtube Bloggers and Affiliate Data. - Performance Analysis of Marketing Activities & Traffic. - Negotiating with Media Channels. - SMM for Telegram & Facebook. - Inviting to Telegram Group. - Bounty Program Creation. - Manage BitcoinTalk Announcements. Skills: Content Creation SMM Negotiation Community Support Community Grow Farming FB Accounts Cloaking Results: - Growth of Telegram community to more than 3,000 users. - Growth of Facebook group to more than 2,000 users - Launching Bounty Program on BitcoinTalk - “BitWars” https://drive.google.com/file/d/1U1x0AVwiuf6lZ0oknatx_-oboHXuDrrj/view?usp=sharing - Reading fake news on bitcoinexchangeguide.com https://docs.google.com/document/d/1CWudR1ah5vfLecTIf85W7QqmPWDzbqAsusPCsscJW_M/edit?usp=sharing - $2M on ICO (collective result - not my personal)
January 2017February 2018
1 year 2 months
24metrics

Germany, 24metrics.com

Business Developer & Country Manager Russia
24Metrics - Machine Learning and Artificial Intelligence Software Solution(SAAS) At 24Metrics we build Affiliate Fraud Detection software to help our clients save thousands of dollars every month. We solve the problem of fraudulent traffic that harms affiliate partners and ad agencies who want to drive high-quality traffic to their clients. We are growing rapidly: Key Responsibilities: - Analyze the market and identify growth opportunities; - Creation and implementation of the strategic business development; - Responsible for the entire sales cycle: deal sourcing, cold calling, pitching, deal structuring, pricing, negotiation; - Manage multiple customer sales cycles and close effectively - Develop business opportunities with national and international partners - Growth Marketing (Content, E-mail, Inbound Marketing Strategy)
September 2016December 2016
4 months

Moscow, www.admitad.com

IT, System Integration, Internet... Show more

Senior Affiliate abd BD Manager | Mobile
At the moment Admitad is cooperated with more than 1000 direct advertisers, including 95% of Top 100 Russian E-Commerce. I have been at WN conf. in Moscow. Key Responsibilities: Search for the direct advertisers and high yield international offers. Figuring out campaign details Negotiation Integration Contract signing Creating Commercial Offer Reconciliation of traffic quality with advertisers Customers support
September 2015September 2016
1 year 1 month
Actionpay

Moscow, actionpay.net/en/

Media, Marketing, Advertising, PR, Design, Production... Show more

Senior Affiliate Manager
Actionpay is a global pay-per-action performance agency, which focuses on growing revenue for advertisers and publishers. The general idea of Actionpay is rewarding only for the action. The technology exceeds industry standards. Duties: Search for Unique Traffic Sources & Direct Advertisers. Identifying of Customers need & Figuring out Campaign Details. Trackers and Analityc Systems Integration. Case Study Creation. E-Mail Marketing. Fraud Detection
June 2015July 2015
2 months
WakeApp

Moscow, wakeapp.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Mobile Advertising Sales Manager
Duties: Cold phone calls Identification of customer's needs Analysis of mobile application Promotion budget planning Presentation of the services provided Work with objections Conclusion of contracts Making reports

Skills

Skill proficiency levels
CPA
Digital Marketing
My Target
Facebook Ads
Taboola
Affise
Google Analytics
Яндекс.Метрика
Google AdWords
Double Click
Business Ads Manager
Yandex Direct
System Integration
SEO Аудит
Яндекс.Директ
РСЯ
КМС
GDN
LinkedIn
Reddit
Интернет маркетинг
Продвижение сайтов
Продвижение бренда
Интернет-реклама
Контекстная реклама
Медиапланирование

Driving experience

Driver's license category B

About me

I have 10 years of experience - from the webmaster, and digital marketing manager to the Head of Digital Marketing. Let me tell you a bit more about my background. Nowadays, I'm running campaigns on mobile & desktop from many viral sources. My specific applied skills are Advertising campaigns on Double Click (DV360), Facebook, Google Ads, Tik-Tok, Yandex Direct, MyTarget, VK ads, Reddit, LinkedIn, Taboola, Twitter, EtherScan/ BSCscan. During my career, I have worked in Fin-tech, E-commerce, Pharma, and Real Estate verticals. I have perfectly mastered teamwork with artists, and I'm highly responsible for any task. I can prepare custom reports in Google Analytics and make A/B tests on the Website. I use HADI circles, the AARRR approach to increase marketing performance. In simple words, what best can I do? + Control Marketing Department + Create UX & UI design according to trends 2023 + Set up all kinds of conversion tracking. + Manage Search ads (Google, Yandex) + Run Campaigns on FB, IG, Youtube, DV360, Google, Yandex, MT, Taboola, ect... + Create Dynamic Remarketing Campaigns (GAds, MT, YD) + Set Up Mobile Apps campaigns + Work with mobile tracking AppsFlyer, Adjust, TUNE, Kochava, AppMetrica. + Create and Manage custom feeds with Google Merchant Center + Run Shopping Campaigns in Google ads and Facebook + Create and manage Affiliate networks from scratch on Affise, HasOffers. + Create Omni-channel Strategy based on Data. + Collaborate with influencers + Cooperate with designers, copywriters + Preparing Reports with Screens & Diagrams In addition to office work, I have been to many business conferences. For instance: White Nights in Sankt Petersburg, Moscow, and Prague, Mobile Beach Conference, Ad: Tech in New Delhi, Target Summit, Moscow Affiliate Conference, MBLT, CPA-conf, RIF, Kinza, and CRAC. Experience on the side of Marketing Agency (Programmatic + Performance): 1. Digital Ape = $ 40 000 over all 2. Adcome Volume = $35 000 max per month 3. TWIGA Communication Group Volume = $250 000 max per month 4. Genius Group = $55 000 max per month (Never lost money) Experience on the side of Advertisers (Performance): 1. In 2020, at Electra Bicycle Company, as a Digital Marketing Manager, I increased in-house advertising performance x 3 times compared to last year. As a result, total revenue is three times higher in comparison to the previous year. This success can be attributed to a great strategy that includes dynamic ad campaigns, paid search optimization, display advertising, and social media campaigns. 2. In 2021, I worked at Electra as the Director of Digital Marketing. And I've got higher results than last year again.. 3. In 2022, as the Head of Digital Marketing at AURA Devices, I've got the following results: *The CR of landing pages increased from 0.5-1% to 2.5–8%. *The CTR for creatives increased from 1-2% to more than 3% on Facebook and Instagram. *Sales volume increased from 10 to 80 orders per day. Experience in Production: Genius Group - Animation for the website - https://geniusproduction.cc/ AURA Devices - Landing Page - https://auradevices.io/summer-special Zangll - Product - NDA Electra - Product - NDA Restoker - Product - NDA Btw. Share your current situation at the company, and your growing plans for this year. In order to organize a video call, please, submit open time slots. Contact me by email - iliakovalchuk1@gmail.com Please find enclosed a copy of my curriculum vitae on LinkedIn - https://www.linkedin.com/in/iliya-kovalchuk I would welcome your proposal to schedule a personal meeting to discuss my qualifications in greater detail at your earliest convenience.

Higher education (master)

2015
Higher education (master)
ŠKODA AUTO Vysoká škola
Marketing, Marketing and managment in global environment
2012
Higher education (master)

Languages

Russian — Native

Czech — B2 — Upper Intermediate

English — C1 — Advanced

German — B1 — Intermediate

Professional development, courses

2015
Erasmus +
Technological Educational Institute of Athens, Marketing in tourism
2014
International Project Week
Hochschule Aschaffenburg, Project Proposition
2013
Summer School
SKODA-AUTO Univercity, Cross culture communication

Tests, examinations

2013
GMAT
GMAC, Verbal, Mathematics, Intedrated reasoning

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter