I have 10 years of experience - from the webmaster, and digital marketing manager to the Head of Digital Marketing. Let me tell you a bit more about my background.
Nowadays, I'm running campaigns on mobile & desktop from many viral sources. My specific applied skills are Advertising campaigns on Double Click (DV360), Facebook, Google Ads, Tik-Tok, Yandex Direct, MyTarget, VK ads, Reddit, LinkedIn, Taboola, Twitter, EtherScan/ BSCscan.
During my career, I have worked in Fin-tech, E-commerce, Pharma, and Real Estate verticals.
I have perfectly mastered teamwork with artists, and I'm highly responsible for any task. I can prepare custom reports in Google Analytics and make A/B tests on the Website. I use HADI circles, the AARRR approach to increase marketing performance.
In simple words, what best can I do?
+ Control Marketing Department
+ Create UX & UI design according to trends 2023
+ Set up all kinds of conversion tracking.
+ Manage Search ads (Google, Yandex)
+ Run Campaigns on FB, IG, Youtube, DV360, Google, Yandex, MT, Taboola, ect...
+ Create Dynamic Remarketing Campaigns (GAds, MT, YD)
+ Set Up Mobile Apps campaigns
+ Work with mobile tracking AppsFlyer, Adjust, TUNE, Kochava, AppMetrica.
+ Create and Manage custom feeds with Google Merchant Center
+ Run Shopping Campaigns in Google ads and Facebook
+ Create and manage Affiliate networks from scratch on Affise, HasOffers.
+ Create Omni-channel Strategy based on Data.
+ Collaborate with influencers
+ Cooperate with designers, copywriters
+ Preparing Reports with Screens & Diagrams
In addition to office work, I have been to many business conferences.
For instance: White Nights in Sankt Petersburg, Moscow, and Prague, Mobile Beach Conference, Ad: Tech in New Delhi, Target Summit, Moscow Affiliate Conference, MBLT, CPA-conf, RIF, Kinza, and CRAC.
Experience on the side of Marketing Agency (Programmatic + Performance):
1. Digital Ape = $ 40 000 over all
2. Adcome Volume = $35 000 max per month
3. TWIGA Communication Group Volume = $250 000 max per month
4. Genius Group = $55 000 max per month
(Never lost money)
Experience on the side of Advertisers (Performance):
1. In 2020, at Electra Bicycle Company, as a Digital Marketing Manager, I increased in-house advertising performance x 3 times compared to last year. As a result, total revenue is three times higher in comparison to the previous year.
This success can be attributed to a great strategy that includes dynamic ad campaigns, paid search optimization, display advertising, and social media campaigns.
2. In 2021, I worked at Electra as the Director of Digital Marketing. And I've got higher results than last year again..
3. In 2022, as the Head of Digital Marketing at AURA Devices, I've got the following results:
*The CR of landing pages increased from 0.5-1% to 2.5–8%.
*The CTR for creatives increased from 1-2% to more than 3% on Facebook and Instagram.
*Sales volume increased from 10 to 80 orders per day.
Experience in Production:
Genius Group - Animation for the website - https://geniusproduction.cc/
AURA Devices - Landing Page - https://auradevices.io/summer-special
Zangll - Product - NDA
Electra - Product - NDA
Restoker - Product - NDA
Btw. Share your current situation at the company, and your growing plans for this year.
In order to organize a video call, please, submit open time slots.
Contact me by email - iliakovalchuk1@gmail.com
Please find enclosed a copy of my curriculum vitae on LinkedIn - https://www.linkedin.com/in/iliya-kovalchuk
I would welcome your proposal to schedule a personal meeting to discuss my qualifications in greater detail at your earliest convenience.