I work on three core corporate B2B admin panels for data management across the entire Avito product: Catalogs, Info Model, and Bricks — tools that directly impact data quality and consistency across hundreds of millions of listings. I optimized user and operational data workflows, resulting in: - a ~25–30% reduction in data errors, - a ~20% faster update and publication process, - Increased trust in data among internal teams and end users. I systematically improve the UX of internal tools, identifying and eliminating bottlenecks across key user flows: - Reduced completion time for core admin workflows by 15–25%, - Decreased cognitive load in complex data management scenarios. I regularly define and test UX hypotheses with real users (interviews, usability testing, prototypes), enabling: - Data-driven decision-making instead of assumptions, - Early elimination of non-viable solutions, - Higher success rates of implemented changes and stronger business impact.

Led the redesign process of key B2C and B2B products at NLS Kazakhstan. At the time I joined the company, the design of most products had not been updated for a long period and no longer met current user expectations or business goals. I initiated and personally delivered the redesign of the core functional layers of major products, including Meganet, NLS Kazakhstan, Kenes, and several other projects. After defining the overall design direction and foundational solutions, further detailing and scaling were carried out by designers on my team under my guidance. Results: - Increased conversion to key actions by 18–27% (depending on the product) through simplified user flows and improved UX; - Reduced time to complete key user scenarios by 20–30% by optimizing navigation and information architecture; - Improved NPS and overall user satisfaction, based on internal surveys and customer support feedback; - Decreased the number of UX-related support tickets following the redesign releases. In parallel, I was responsible for mentoring and developing UX/UI designers: helping them build systematic product thinking, improve the quality of design solutions and design rationale, and tracking individual progress and outcomes. Impact: - Designers progressed to middle and senior levels; - Salary increases and expanded responsibilities for mentees; - Higher overall design maturity of the team and improved quality of shipped products.

Product Designer — Krisha.kz Worked in both B2C and B2B segments, driving measurable improvements in user experience and product performance. - Conducted user research (interviews, surveys, usability testing, behavioral data) to uncover key pain points and needs. - Redesigned core user flows (search, selection, property view), increasing conversion by ~18% and reducing drop-offs by ~22%. - Created scalable product concepts, user flows, wireframes, interactive prototypes, and high-fidelity UI aligned with business goals. - Implemented early prototyping and testing, cutting development iterations by ~30% and accelerating feature release by 1–2 sprints. - Collaborated closely with PMs, engineers, and analysts, ensuring accurate and high-quality design implementation. - Reduced post-development revisions by ~25% through clear documentation and design QA. - Ran regular usability tests and A/B experiments, iteratively improving product performance. - Boosted user satisfaction (CSAT / NPS) by ~15% and increased successful task completion by ~20%. - Contributed to strategic product planning, analyzing market trends and competitors to drive design initiatives and key metrics.

Development and optimization of the marketplace for Code de Vi store and work on the Viled.kz app. - Conducted in-depth user research through interviews, surveys, and observations, identifying key pain points and improving the accuracy of product hypotheses. - Designed and implemented UI and navigation improvements, resulting in a 25% increase in purchase conversion in the Viled.kz app. - Optimized the checkout process on the Code de Vi marketplace, reducing average purchase time by 30%, positively impacting customer retention. - Developed new features and micro-interactions, boosting user engagement by 15%, increasing average session duration and user satisfaction. - Implemented a user behavior analytics system, enabling the team to quickly test hypotheses and make data-driven decisions, reducing failed releases by 20%.

Development of B2B and B2C applications for Spark Logistics. Redesigned and optimized the delivery management console and customer interfaces, enhancing process efficiency and user experience. - Conducted user research and analysis through interviews, surveys, and observations, identifying key pain points and optimizing functionality. - Designed new UI mockups and interactive prototypes for web and mobile applications, reducing employees’ task completion time by 25%. - Optimized the customer interface by improving navigation and order processes, increasing order conversion by 18%. - Implemented enhancements in the management console, reducing operator errors by 30% and speeding up request processing by 20%. - Provided development team recommendations for feature improvements, accelerating the release of new functionalities by 15%.

Worked with clients including Sberbank, The Coca-Cola Company, Toyota, Lexus, Stada, Oriflame, and many others. - Developed visual styles for events, increasing audience engagement at events by 35%. - Created 3D renders for products and promotional materials, improving presentation quality and generating 25% more positive client feedback. - Prepared print-ready files following all technical requirements, reducing errors and revisions by 40%. - Managed and distributed the design department’s workload, optimizing processes and reducing project delivery times by 20%. - Tested visual concepts and implemented improvements, boosting conversion rates on landing pages and promotional materials by 15–30%.

Appetite Inc. — Product Designer Self-directed work on company products Worked on designing and developing the interface for a hospitality app, ensuring a seamless and efficient user experience. Tools: Figma, Adobe XD, Zeplin Key Responsibilities and Achievements: - Conducted user research, including interviews and surveys, identifying key user needs and improving overall UX. - Created and maintained the product design system, reducing development time for new interfaces by 25%. - Designed website and web page layouts, resulting in an 18% increase in user conversion on the platform. - Developed prototype and design concept variations, speeding up idea approval processes with the team and stakeholders by 30%. - Evaluated user experience and studied interface perception, reducing user errors by 15%. - Adapted web page designs for various platforms and devices, boosting mobile audience engagement by 22%. - Researched competitor design solutions and implemented best practices, enhancing the overall appeal of the product to the target audience.

Freelance Work. Worked on projects for major companies in their industries, such as Mercedes-Benz, Maybelline New York, Coca-Cola, Lexus, Toyota, Canon, Casio, Sberbank, Jysan Garant, and others. Responsibilities: - Full development and design of pages and interface elements. - Design of mobile applications. - Redesign of mobile applications and websites. - Creation of branding and logos for companies and private clients. Key Results: - Increased user registration conversion by 28% for a delivery service mobile app. - Reduced user errors by 15% after redesigning the interface of an online banking platform. - Boosted user engagement by 35% in an e-commerce app through improved navigation and visual hierarchy. - Developed brand identity and logo, resulting in a 40% increase in brand recognition within the first quarter. - Optimized user flows for a major insurance company’s website, increasing the number of applications by 22%.